PACT Brand
The PACT Brand
More than a logo or color scheme, the PACT brand is the definition of who we are—it’s our personality.
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How to Use our Brand Guide
PACT has developed brand guidelines to ensure a consistent and unified identity. When creating print or digital materials, please follow these guidelines to help us maintain a strong, cohesive brand presence. These guidelines support communication and design, enabling us to speak with one clear voice—building a stronger PACT together.
Requesting a Logo
Choosing the proper file format for each logo is essential. Consider whether your logo will be used for digital display or print before requesting. To request a logo file, email news@pactcharter.org.
Thank you for helping us retain our brand identity!
Christine Erntson
Director of Communication and Community Engagement
Phone: 763-712-4200, ext. 2105
Email
Office Location: Secondary Campus, A105
PACT Colors
These are our approved brand colors. Using this palette helps us maintain a consistent, recognizable look across all communications.
#B12128
Red
- Primary
- Pairs with white text (#FFFFFF)
#101820
Black
- Primary
- Pairs with white text (#FFFFFF)
#F2F1F0
White
- Secondary
- Pairs with black text (#000000)
#D9D9D6
Light Grey
- Accent
- Pairs with black text (#000000)
PACT Fonts
Typography is the easiest way to create a consistent visual voice.
Times New Roman
Use: Body copy
Style: Regular
Size: 12px
Bitter
- Font 3 within Smart Sites
- This is a decorative accent font used for component headings, quotes, or callout text areas.
- Download this font
PACT Logos
A logo, at its core, represents an organization at its highest level. For PACT, it represents character, history,
academics, and a unique community.
Primary Academic Logo
The wordmark and shield are equally important and a stamp of quality.
- The SHIELD communicates stability, tradition, and strength, and represents academia.
- The PANTHER represents power, courage, and valor. The sensation of movement conveys action, growth, and a forward-looking perspective.
Alternative Academic Logo
When space is tight, you can use the vertical version of our logo—designed to fit seamlessly without losing impact.
The Spirit Logo
Pulled from the primary logo, the black panther serves as our spirit logo. It’s designed to be fierce for the athletic field, yet approachable enough for our younger students.
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Christine Erntson
